Game companies doing game company things | Updates currently irregular

Comic 20: The Kee to Win

Part 2 of the Atari backstory.

Who's this "Kee" guy and who does he think he is? Does Atari have a... RIVAL? Yeah, that's what she WANTS them to think...

So, while researching info on Atari I found some interesting info. During the 70s, there was a company calling themselves "Kee Games" (pronounced like "key") marketing themselves as a "rival" to Atari, ripping off several Atari games (and Atari ripping off their games too) What no one knew (at first)... was that Kee was actually a subsidiary of Atari, created because of exclusivity deals. With Kee, Atari could sell games to several distributors.

People later found out about this, but this was just when Kee had released an original game called Tank that got really popular and successful. So distributors still wanted to buy it.

Also, sorry for not updating in forever! I've been kind of busy and a lot of stuff has been going on in my life these past weeks... but I'm back again, and hoping to get the comic back to "regular" updates now.


by Saffron at 29th Jul 2014, 5:07 AM

There's a chance game companies now are doing something similar, you know.

by Zanreo at 29th Jul 2014, 11:16 PM

Yeah, it wouldn't surprise me...

by Stever at 29th Jul 2014, 10:20 PM

I'm always interested in little facts like that about "fake" rivals. Great page!

by Zanreo at 29th Jul 2014, 11:17 PM

Yeah, me too! This wasn't really a part of the originally planned story, but as I read up on the history of Atari I found out about Kee and realized "yes, I gotta do something with this!" I'm learning a lot of interesting stuff I didn't know before just from research... And thanks!

by ranger_brianna_new at 3rd Aug 2014, 4:40 AM

Coulda sworn I subscribed to your comic earlier, but I checked and apparently, I didn't.

Have now!

by Zanreo at 5th Aug 2014, 11:22 PM

Thanks! Hope you like it!

by ranger_brianna_new at 6th Aug 2014, 12:26 AM

Oh, most thoroughly. :)

by eekee at 16th Aug 2022, 8:37 PM

Hahaha! I never knew about this. Great trick, Atari! XD

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